Head of Digital Marketing

Head of Digital Marketing should have exceptional knowledge of all disciplines of digital. Incumbent should understand current and uture digital trends and should be a hands-on practitioner for strategies and tactics. Candidate should have customer centric mindset and the ability to operate on both a strategic, tactical level.

Key Responsibilities

  • During the launch phase create and develop all digital assets of the brand.
  • Manage all digital campaigns, from ideation to media planning to optimization and performance analysis. In the launch phase Manage all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc. Serve as the strategic lead for programmatic performance marketing
  • Plan, Execute and Manage Social Media Marketing initiatives, CPC campaigns, E-mail Marketing, Online Deals & Promotions, Coupons and Viral Marketing.
  • Develop & execute all performance marketing initiatives for customer acquisition. Work across all paid digital (performance) marketing channels with a view to driving Customer Acquisitions on all properties (Website, M-site and/or Mobile App).
  • Develop and execute an ongoing content promotion strategy. Own brand messaging strategy and standards.
  • Act as our community manager on our social media accounts.
  • Manage the digital marketing budget to achieve customer acquisition targets
  • Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact

What To Bring

  • 4-6 years of relevant professional experience in digital marketing & tools
  • Experience in handling large scale campaign planning, optimization for both performance and brand impact.
  • Solid understanding of PPC, APP, SEO , SEM & SMM
  • Experience of content marketing across different channels
  • Working knowledge of web design principles, best practices, and content management platforms
  • Demonstrated ability to develop and execute sales and marketing strategies
  • Detail-oriented, with excellent analytical and problem-solving skills
  • Entrepreneurial spirit and drive
  • We are looking for a hands-on leader only and not pure people managers.
  • Expertise in Adwords (Search & Display) – Work on PPC Platforms like Google AdWords, Bing AdCenter among others. Good understanding of digital paid media best practices/ Google Analytics/ Pay Per Click (PPC) optimization, Google Adwords, Remarketing, Google Analytics, A/B Testing.

Are you capable for this position?

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