Head of Digital Marketing

Head of Digital Marketing should have exceptional knowledge of all disciplines of digital. Incumbent should understand current and uture digital trends and should be a hands-on practitioner for strategies and tactics. Candidate should have customer centric mindset and the ability to operate on both a strategic, tactical level.

Key Responsibilities

During the launch phase create and develop all digital assets of the brand.
Manage all digital campaigns, from ideation to media planning to optimization and performance analysis. In the launch phase Manage all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc. Serve as the strategic lead for programmatic performance marketing
Plan, Execute and Manage Social Media Marketing initiatives, CPC campaigns, E-mail Marketing, Online Deals & Promotions, Coupons and Viral Marketing.
Develop & execute all performance marketing initiatives for customer acquisition. Work across all paid digital (performance) marketing channels with a view to driving Customer Acquisitions on all properties (Website, M-site and/or Mobile App).
Develop and execute an ongoing content promotion strategy. Own brand messaging strategy and standards.
Act as our community manager on our social media accounts.
Manage the digital marketing budget to achieve customer acquisition targets
Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact

What To Bring

4-6 years of relevant professional experience in digital marketing & tools
Experience in handling large scale campaign planning, optimization for both performance and brand impact.
Solid understanding of PPC, APP, SEO , SEM & SMM
Experience of content marketing across different channels
Working knowledge of web design principles, best practices, and content management platforms
Demonstrated ability to develop and execute sales and marketing strategies
Detail-oriented, with excellent analytical and problem-solving skills
Entrepreneurial spirit and drive
We are looking for a hands-on leader only and not pure people managers.
Expertise in Adwords (Search & Display) – Work on PPC Platforms like Google AdWords, Bing AdCenter among others. Good understanding of digital paid media best practices/ Google Analytics/ Pay Per Click (PPC) optimization, Google Adwords, Remarketing, Google Analytics, A/B Testing.

Are you capable for this position?

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Head of Digital Marketing

Key Responsibilities

What To Bring

Are you capable for this position?

Explore

Locations

Contact

Head of Digital Marketing

Key Responsibilities

What To Bring

Are you capable for this position?

Explore

Locations

Contact

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